Welcome to the consultation website for 13 Coventry Street,
part of the iconic Trocadero complex.
Our vision for the site is to create a high-quality venue, bringing a vacant space back into use, attracting domestic and overseas tourists, supporting the local economy, creating jobs and contributing to the wider regeneration of the iconic Trocadero.
As part of our commitment to early community engagement, we are keen to hear your feedback to help shape the development of our plans ahead of submitting a planning application to Westminster City Council. Please read on to find out more about our proposals and discover how to have your say.
About
Genting UK
Genting is an experienced casino operator in the UK. We run 32 venues including three casinos in Westminster and one in Kensington:
- London Chinatown (Shaftesbury Avenue)
- Palm Beach (Berkeley Street)
- Colony Club (Park Lane)
- Forty-Five Kensington (Cromwell Road)
- Crockfords (Curzon Street) now closed
The site
Genting has signed an agreement with the Trocadero owner, Criterion Capital, to convert 37,000sq ft of space into a new entertainment and leisure venue which will include a casino, restaurants and bars.
The agreement is subject to Genting securing Planning, Listed Building Consent and Licensing for the proposed
uses.
Whilst we are at an early stage with regards to the detailed design we would like to share with you our current proposals for the space.
The Existing Space
The property, which is Grade II Listed and located within the Soho Conservation Area fronts onto Coventry Street and comprises:
- Souvenir and food shops on ground-floor
- Vacant former restaurant space on first-floor
- Vacant former nightclub space at basement
The immediate area contains a mix of souvenir shops, candy stores, fast food
outlets and generally low-quality retail/food offers which creates a poor
impression for visitors.
In particular, the shopfronts and signage are poor quality and of haphazard design providing no unity along the façade of this Listed building.
Working with the building owner Criterion, our proposals will be the first phase of regenerating this part of Coventry Street where we know Criterion want to upgrade the public realm.
The Trocadero was until recently home to a casino which was located on Shaftesbury Avenue (now the Crystal Maze).
Discover the history of Trocadero
The Trocadero complex has been a home for entertainment since the 1800s.
From the 1850s, the Trocadero complex provided multiple facilities for entertainment, culture, music, art, theatrics and leisure and was once regarded as one of the best entertainment centres in London and the main attraction within the West End for tourism. During the 1980s and following the grant of planning permission by the Greater London Council (GLC), a more modern Trocadero complex was created, which became home to facilities such as SegaWorld theme park, Funland and Arcade Area, and Cineworld cinema.
Our proposals represent a continuation of the historic entertainment use of the building, and as part of this we are committed to protecting and enhancing the architectural heritage of the building.
Boards
Public Exhibition information boards I
Please note since the printing of the boards, our target Planning and Licensing Submission month has now moved to April 2025.
Our vision
Our vision for the site is to create a world-class casino and entertainment venue, bringing a vacant space back into use, attracting high-calibre domestic and overseas tourists, supporting the local economy, creating jobs and contributing to the regeneration of the Trocadero and the wider area.
A high-quality venue
Supporting the local economy by bringing a vacant space back to use
A sustainable retrofit development avoiding a disruptive and carbon-costly demolition and rebuild
Considerate construction management and servicing
Commitment to early community engagement
Considerate construction management and servicing
Our Proposal
The Casino
- Will trade across ground and first-floor and part basement (which will also house back of house/staff areas)
- The casino gaming area will be up to 16,000sq ft
- The Casino will trade 24 hours in line with other casinos in Leicester Square
- Our target customers are age 25+ and the venue will be a secure design to ensure safety and attract inclusive and diverse visitors.
The Restaurants
The restaurants will be on ground and first floors and potentially the basement:
- A restaurant on ground-floor fronting Coventry Street
- A more formal restaurant on first-floor which will trade both independently and as part of the casino
- There will be valet F&B provision within the casino including the basement.
Key Benefits
High-quality
Replacing the low-quality souvenir shops with a modern, contemporary,
high quality entertainment venue which complements the allure and
vibrancy of the West End.
The venue will be stylish with an attractive look and feel.
The casino will attract both domestic and international visitors.
Sustainability and Heritage
Our proposals pursue a sensitive retrofit-first approach rather than
demolition, which is a low-waste, sustainable option for development.
The renovated space will be highly energy efficient, with upgraded energy
performance.
Our design proposals, both internal and external, will respect and
complement the heritage value of the building and surrounding
conservation area. The Townscape Consultancy are working as
specialist heritage consultants as part of our project team to help us
achieve this.
Investment in the West End
By bringing vacant spaces back into use, our initial proposals represent a multi million pound investment in the West End, creating up to 350 jobs in hospitality and bringing more opportunities to the local area, including training and development programmes for young adults.
Creating local jobs will be a priority for us.
Protecting Neighbouring Amenity
A robust Casino Management Plan will be in place to ensure that the venue is run professionally and considerately at all times. We are experienced operators and have a very strong track record of this.
24/7 CCTV and door staff provide a sense of security not just for our visitors
but for our neighbours as well.
Spatial Planning
About us
Introducing the Project team
Genting has assembled a team of leading consultants, with extensive experience working on built-environment projects in Westminster
Have your say
We want to hear your feedback on our vision for part of the Trocadero. Come along to one of our drop-in public exhibitions to meet the project team, or fill in our survey to share your views.
Public Exhibition 01
- Date: Monday 4th November
- Time: Drop-in, 3pm – 7pm
- Location: Meeting Room, Zedwell Piccadilly, Great Windmill St, W1D 7DH
Public Exhibition 02
- Date: Wednesday 6th November
- Time: Drop-in, 3pm – 7pm
- Location: Meeting Room, Zedwell Piccadilly, Great Windmill St, W1D 7DH
Genting has assembled a team of leading consultants, with extensive experience working on built-environment projects in Westminster
- 13coventrystreet@conciliocomms.com
- 08001930884
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